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  • Welcome to the home of ambition-led, purpose-driven creativity.


  • We believe ambitious projects have the power to drive progress, shape cultures, and create meaningful change.

  • We are a creative collective dedicated to being an integral part of your process and your progress.

  • Through inspired creativity, we elevate a project’s ambition to reach its full potential.

Through strategic and creative services, we elevate your creative potential. Our commitment is to deliver exceptional results through work that truly makes a difference.

OUR CAPABILITIES

  • Discovery & Research

    Brand Strategy & Architecture

    Campaign Strategy

    Content Strategy

    Marketing Strategy

    Digital Strategy 

  • Logo & ID Systems

    Brand Tone of Voice Messaging 

    Print & Digital Collateral Environmental Design

    Brand Guidelines 

  • Messaging 

    Conceptualisation 

    Development and Refinement

    Production 

    Deployment 

  • Design 

    Illustration 

    Animation

    Photography 

    Film 

    Motion Graphics 

    Post Production & VFX

CASE STUDIES

twofour54 Studios
Destination Imagination

  • twofour54 Abu Dhabi has been actively involved in attracting Hollywood and Bollywood film productions to the region. Abu Dhabi, with the support of twofour54, has become a significant destination for international film productions. 

    Inspired by their vision to become a leading destination for filmmakers around the world, they have began the the construction of twofour54 studios; a facility that is made for Hollywood.

    They are a destination where filmmakers create cinematic experiences that transport audiences to new worlds. They are the epicentre of storytelling, a new destination in filmmaking. Destination, imagination.

    The challenge was to build a film production studio brand that resonates with international filmmakers and production companies, that enables them to trust twofour54 of facilitating large scale film productions in a new state-of-the-art facility in a region where the film industry is still developing.

Team
Adam Fothergill
Joshua Arnold
Jolianne Ray
Samreen Khimani
Chris Atkins
Joe Dickinson

Deliverables
Brand Strategy
Positioning
Architecture & Naming
Identity Design
Brand Guidelines
Brand Film

To fully understand your ambition, we immerse ourselves in your vision. We let the idea of what could be, inspire us to create. It propels every aspect of our process. 

OUR PROCESS

  • Initial conversations to understand your ambition, set goals, and establish a shared vision.

  • Deep dive into the background and context, gathering insights to help set the directive for our shared creative ambition.

Discover

  • Co-create a focused strategy and craft compelling messages and the creative brief. 

Define

  • Create up to three creative concepts that contain visual references, messaging structures, and design directions.

  • Fine-tuning and perfecting the design / creative concepts to ensure each response amplifies your ambition. 

Develop

  • Create lasting impact and engagement through the seamless implementation and final delivery of remarkable creative.

Deliver

OUR TEAM

We are home.


Adam Fothergill
Founding Partner & CEO

Dedicated to nurturing ambition, Adam founded Home to bridge client visions with creative opportunities. He leads a talented team focused on branding, strategic, creative and sustainability communications, ensuring every project not only makes an impact but also connects with its audience. Proud to call Abu Dhabi home, Adam’s connection to the region is as strong as his commitment to excellence.


Joshua Arnold
Director of Brand & Creative

With an innate passion for branding, strategy, and communication, Josh has been the driving force behind some of the Middle East's most iconic brands. With over 15 years in the region, he blends his deep understanding of local nuances with global trends, crafting brand stories that are authentic, relevant, and deeply meaningful.


Sam Middleton
Lead Copywriter

Before she even knew the difference between write and wrung, Sam had an affinity for words and their power to resonate with readers. With over 16 years dedicated to the art of copywriting, she still believes that the human experience should always be the foundation of a writer’s expression… and that you should avoid exclamation marks at all costs.